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MediaPost: Can Brand Positivity Be Contagious?

By Rick Milenthal

Now more than ever, the world of marketing strives to enhance the importance of cautious messaging and appropriate delivery.  We are all working to strengthen relevancy in this unprecedented market while recognizing the sensitivity around the challenges we are facing at this time.    


In this week’s MediaPost article, The Shipyard’s CEO, Rick Milenthal shares 5 marketing tips for how brands can be a beacon of hope and otherwise provide a light in this unique situation.