The Shipyard has a new take on how selling direct-to-consumer (DTC) benefits not only brands who do so, but also the retailers they do business with.
Our Chief Marketing Officer Lance Porigow shares perspective on tectonic shift in privacy: "Apple is consistently ahead of Google on privacy and transparency issues. Each focuses on what’s best for their audience and Apple is in the service of selling consumers elegant technology, whereas Google is mostly selling advertising to marketers."
We are honored to congratulate our client, Scotts Miracle-Gro as they were recently recognized as the top brand in the Gartner Digital IQ Index Score – Home Care US 2020 “Parent Company” category. This annual report highlights insights and takeaways related to best practices for cost-efficiencies, content strategy and marketing channel optimization for brands.
Congratulations the Scotts Miracle-Gro team…we are proud to be your partner!"
Chief Strategy Officer, David Grzelak speaks to the importance of finding a balance between creativity and data in the world of marketing. We know how to cohabitate together as data geeks, strategists and artists. #MarketingEngineers #DataScienceAndCreativityLivingInSin