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WARC Article: Why it’s Time to Embrace Reverse Segmentation

WARC Article: Why it’s Time to Embrace Reverse Segmentation

Our very own, Lance Porigow - "One particular method we deploy is 'reverse segmentation' – layering data sets on top of each other to create segments built from the ground up based on performance – which compares favorably with traditional segmentation." #MarketingEngineers #datainsights


https://www.warc.com/newsandopinion/news/whyitstimetoembracereversesegmentation/43366?utm_source=daily-email-free-link&utm_medium=email&utm_campaign=daily-email-americas-subscribers-20200316